Storytelling is not just for kids

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In 2024, national elections will affect almost half of the world’s population. How does storytelling influence the outcomes? Global marketer Giuseppe Caltabiano explains the process – a mixture of psychology, science, artistry, and alchemy. His background as a marketer, teacher, and thought leader illuminates this lesson. His bio can be found here (hotlink).

Interview by Claudia Flisi, Washington Correspondent US-Italy Global Affairs Forum

With Giuseppe Caltabiano, London, United Kingdom

VP of Marketing, Rock Content – Marketing and Branding Instructor

ABOUT

Giuseppe is a seasoned global marketing, brand, and content executive with over 20 years of experience; he has worked for and advised brands in B2B and B2C and has designed global marketing strategies to successfully support growth. Giuseppe has an impressive track record working with large enterprises like Invensys and Schneider Electric, where he held several key positions, including Vice President of Marketing Integration for the IT and Data Centre Business.

His strategic vision and leadership were instrumental in driving the growth and integration of these prominent corporations. In addition to his corporate experience, Giuseppe has been deeply involved in nurturing startups, applying his expertise to help emerging companies establish and expand their market presence. His dual focus on large enterprises and startups underscores his versatility and comprehensive understanding of the marketing landscape. Giuseppe is also a respected marketing and storytelling instructor at renowned business schools in London and Milan. His contributions to the field have earned him recognition as one of the most influential European B2B marketers in 2018 and 2019. He holds an MBA from Milan’s SDA Bocconi and has received advanced training in M&A from the London Business School. As a thought leader in marketing, Giuseppe frequently writes for industry blogs and publications and is a regularly invited to speak at conferences and online events.

marketingacrossborders.blog

His insights and experiences are shared through his blog.


Claudia Flisi is a bicultural freelance writer based in Washington DC. Her stories have appeared in the International New York Times, Newsweek, Variety, Fortune, The Economist Intelligence Unit, airline magazines, and many others.   She headed the Johns Hopkins alumni association in Milan for a decade, and has been active in SAIS alumni affairs.  She has visited more than 100 countries, fallen off horses on six continents, and trained dogs in three languages.

Claudia Flisi 

She is Us-Italy Global Affair Forum Correspondent. She is a bicultural freelance writer based in Washington DC. Her stories have appeared in the International New York Times, Newsweek, Variety, Fortune, The Economist Intelligence Unit, airline magazines, and many others.   She headed the Johns Hopkins alumni association in Milan for a decade, and has been active in SAIS alumni affairs.  She has visited more than 100 countries, fallen off horses on six continents, and trained dogs in three languages.

Watch the interview with FREDIANO FINUCCI

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