Every year, the Salone del Mobile lights up the city of Milan with energy, creativity, and enthusiasm. Unlike past editions, this year the rain decided to head elsewhere, allowing us to peacefully explore the 18 districts involved in the Fuori Salone. Perhaps there were a few too many events, with the risk of missing the truly important ones. To find your way without getting lost, just follow the guidance of Interni magazine, brilliantly directed by Gilda Bojardi.
CRE-ACTION is the title of the major exhibition-event curated by Interni, a showcase of over 30 installations spread across various locations in Milan. I chose for you the University of Milan on Via Festa del Perdono and the Brera Botanical Garden.
At the University of Milan, the press conference was presented by my colleague Monica Maggioni and among the many guests was Mayor Beppe Sala.
Università degli studi di Milano – CRE-ACTION – Salone del Mobile Milano
Courtesy of INTERNI Magazine | INTERNI Cre-Action – 7-17 April 2025 | PH Andrea Martinadonna
Brera Botanical Garden – CRE-ACTION – Salone del Mobile Milano
In the lively setting of the Brera Botanical Garden, two striking installations stood out, drawing considerable attention from visitors and media alike.
WAR FLAGS by Philippe Starck and Rémi Babinet (ABS Group Producer) (on the left)
Courtesy of INTERNI Magazine | INTERNI Cre-Action – 7-17 April 2025 | PH Saverio Lombardi Vallauri
IT MEANS PEACE by Marco Balich (on the right)
Courtesy of INTERNI Magazine | INTERNI Cre-Action – 7-17 April 2025 | PH Saverio Lombardi Vallauri
Also worth noting was the always-reliable TRIENNALE MILANO. In addition to its permanent DESIGN MUSEUM and a captivating exhibition dedicated to ETTORE SOTTSASS, two lesser-known but compelling initiatives offered fresh perspectives on contemporary design.
Let me point out a new area near Milano Centrale Station, buzzing with fresh design proposals: DROPCITY is a recently inaugurated permanent cultural space on Via Sammartini in Milan, where 18 former railway tunnels have been repurposed for exhibitions.
Among the many proposals, I found the chair and table by a young talent, GIOTTO PAGANI, particularly innovative. I wouldn’t lose sight of him. You can check out his work on his Instagram profile.
From April 7 to 13, 2025, ALCOVA MILANO brought new energy to the vibrant Varedo area with a multi-site edition set across four extraordinary locations: Villa Borsani, Villa Bagatti Valsecchi, the former SNIA factory, and the charming Serre Pasino.
These are just a few of the highlights from a week rich in creativity and innovation. Until next year!
If you can, take some more time to read my article on the latest edition of Miart Milan.
